Privacy Policy

Last updated: 28/07/2025

1. Introduction

Moveup Media SAS (“we”, “us” or “our”) operates CricXtasy, a sports media platform providing news, analysis, and information to sports enthusiasts. We are headquartered in France and operate internationally to serve sports fans worldwide.

This Privacy Policy explains how we collect, use, and protect personal data from users (“you”, “your”) who visit our website or use our services, including voluntary newsletter subscriptions and interaction with our content (collectively, our “Services”).

Important Notice: You are NOT required to provide personal information to access our content. Newsletter subscription is completely voluntary and only needed if you want to receive our updates.

By using our Services, you accept the practices described in this Privacy Policy, including our use of cookies and similar technologies. If you do not agree, please discontinue use of our Services.

Note: Our Services are under constant development. This Privacy Policy may be modified periodically. Please check back regularly for updates.

2. What Data We Collect

When you interact with our platform, we may collect certain data about you. This data falls into two broad categories:

2.1 Information You Provide to Us (Voluntary Only)

You are NOT required to provide personal information to access our content. We only collect personal information when you voluntarily:

• Subscribe to newsletters: Email address
• Contact us: Name, email address, and any information in your message
• Participate in surveys or promotions: Information you choose to provide
• Submit content or comments: Name, email (if provided), and your content

Newsletter Details:

• Subscription is completely optional
• Used only to send sports news and updates
• No marketing from third parties
• Easy unsubscribe at any time

2.2 Information We Collect Automatically

We collect technical information from all visitors to improve our services:

Technical Data:

• IP address and approximate location (country/region)
• Browser type and version
• Device type, screen resolution, operating system
• Referral source (which website you came from)
• Pages visited, time spent on site, navigation patterns
• Language preferences
• Connection information and standard web log data

How We Collect This:

• Cookies and similar tracking technologies
• Analytics services (e.g., Google Analytics)
• Server logs and automated systems

2.3 Information from Third Parties

We may receive information from:

• Analytics providers: Aggregated, anonymized usage statistics
• Social media platforms: If you interact with our social content
• Affiliate partners: Referral information (non-personal)
• Publicly available sources: General market and industry data

3. How & Why We Use Your Data

We use your information for three main purposes:

3.1 To Operate and Improve Our Platform

Legal Basis: Legitimate Interest

• Provide and maintain our services
• Improve website performance and user experience
• Analyze usage patterns and trends
• Ensure website security and prevent fraud
• Develop new features and content

3.2 To Communicate With You (With Your Consent)

Legal Basis: Consent (for newsletters) / Legitimate Interest (for service communications)

• Send newsletters and sports updates (only if subscribed)
• Respond to your inquiries and support requests
• Send important service announcements
• Notify about significant policy changes

3.3 For Advertising and Affiliate Marketing

Legal Basis: Legitimate Interest / Consent (where required)

Our platform is funded by advertising revenue and affiliate partnerships. We use your information to:

• Display relevant advertisements and sponsored content
• Track affiliate referrals (anonymized where possible)
• Measure advertising effectiveness
• Personalize ad content based on your interests
• Share anonymized analytics with advertising partners

Affiliate Marketing Disclosure: We participate in affiliate programs and may earn commissions when you click affiliate links and take qualifying actions (such as signing up or placing bets) on third-party websites. This helps keep our content free for all users.

Age Restriction: Content related to betting or gambling is strictly for users who have reached the legal age of majority in their jurisdiction.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and operate our services effectively.

4.1 Types of Cookies We Use

4.2 Third-Party Cookies

We work with third-party services that may place cookies:

• Google Analytics: Website usage analysis
• Advertising networks: Display relevant ads (e.g., Google AdSense)
• Affiliate tracking: Commission tracking for partnerships
• Social media: Enable sharing and social features

4.3 Managing Your Cookie Preferences

Current Status: We are implementing enhanced cookie management tools. Until available, you can:

1. Browser Settings: Configure to accept/reject cookies
2. Contact Us: Email [CONTACT_EMAIL] to opt-out of advertising cookies
3. Third-Party Opt-Outs:
   • Google Ads: https://www.google.com/privacy_ads.html
   • Industry-wide: http://www.youronlinechoices.eu/

Impact of Disabling Cookies:

• Essential: May affect website functionality
• Functional: Need to re-enter preferences each visit
• Analytics: No impact on browsing experience
• Advertising: Less relevant ads, but site still functions

For more information about how we use cookies, please visit our Cookie Policy.

5. Disclosure of Your Information

5.1 Within Our Group

We may share information with group companies for business administration, joint marketing efforts, and service improvement.

5.2 With Third Parties

We may share your information with:

Service Providers:

• Analytics providers (Google Analytics, etc.)
• Hosting and technical service providers
• Email service providers (for newsletters)
• Customer support platforms

Advertising Partners:

• Advertising networks for relevant ad display
• Affiliate partners for commission tracking
• Marketing analytics providers

Legal Requirements:

• Regulatory authorities when required by law
• Law enforcement agencies for fraud prevention
• Courts and legal advisors in legal proceedings

Business Transfers:

• Potential buyers or investors (anonymized data)
• Professional advisors during business transactions

5.3 International Data Transfers

Your data may be processed outside your country of residence:

EU/UK to Other Countries:

• Only to countries with adequate protection levels
• Using Standard Contractual Clauses where required
• With appropriate technical and organizational safeguards

Safeguards Include:

• EU-approved Standard Contractual Clauses
• Adequacy decisions by regulatory authorities
• Binding Corporate Rules where applicable

6. Your Privacy Rights

Depending on your location, you have various rights regarding your personal data:

6.1 Universal Rights

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete information
• Erasure: Request deletion of your data (“right to be forgotten”)
• Restriction: Limit how we process your data
• Objection: Object to processing based on legitimate interests
• Portability: Receive your data in structured, machine-readable format

6.2 Consent-Based Rights

• Withdraw Consent: For newsletters and advertising cookies
• Opt-Out: From marketing communications at any time

6.3 How to Exercise Your Rights

Contact: contact@moveup.media
Response Time: Within 30 days
Verification: We may request identity verification for security

6.4 Right to Complain

If you’re not satisfied with our response, you can file a complaint with your local Data Protection Authority.

7. Data Security

We implement industry-standard security measures to protect your data:

Technical Safeguards:

• Encryption of data in transit and at rest
• Secure hosting with reputable providers
• Regular security assessments and updates
• Access controls and authentication systems

Organizational Measures:

• Staff training on data protection
• Privacy by design and by default
• Regular security audits and reviews
• Incident response procedures

Your Responsibility: Use strong passwords and keep your devices secure. No online system is 100% secure.

8. Data Retention

We retain personal data only as long as necessary:

Deletion: After retention periods, data is securely deleted unless legal obligations require longer retention.

9. Children’s Privacy

9.1 General Content

Our general sports content is suitable for all ages but should be used by children only with parental consent and supervision.

9.2 Betting/Gambling Content

IMPORTANT: Any content related to betting or gambling is strictly for users who have reached the legal age of majority in their respective jurisdiction and must not be accessed by minors.

10. Affiliate Marketing Disclosure

10.1 Affiliate Participation

CricXtasy participates in affiliate marketing programs. We may earn commissions when you click affiliate links and complete qualifying actions on third-party websites.

10.2 How It Works

• Affiliate links use cookies to track referrals
• Commissions help keep our content free
• We have no control over third-party data collection
• Each partner has their own privacy policy

10.3 Transparency

• Affiliate links are clearly marked where possible
• We only promote products/services we believe in
• Editorial content remains independent and unbiased

11. Updates to This Policy

We may update this Privacy Policy to reflect:

• Changes in our services or practices
• New legal requirements
• Technological developments
• User feedback and industry best practices

Notification Methods:

• Updated “Last Modified” date
• Website notice for significant changes
• Email notification to newsletter subscribers
• Prominent banner for material changes

12. Contact Information

Questions, concerns, or data protection requests:

Moveup Media SAS
Email: contact@moveup.media
Subject: Privacy Policy Inquiry
Address: 10 Rue de la paix, 75002 Paris, France

Commitment: This policy is designed to comply with the EU General Data Protection Regulation (GDPR), UK GDPR, and other applicable international data protection laws including relevant US privacy regulations such as the California Consumer Privacy Act (CCPA) and state-level privacy laws.