Dream11 were the previous jersey sponsors for Team India.
The Board of Control for Cricket in India (BCCI) is set to welcome new jersey sponsors for Team India. Tyre and rubber manufacturers Apollo Tyres will be the new jersey sponsors for the Men & Women in Blue. Dream11, the previous sponsor, had to part ways after the recent Online Gaming Bill was passed by the Government of India. India’s stint with Apollo Tyres will last till 2027. Having said that, the Indian team is part of the ongoing Asia Cup 2025 without a jersey sponsor.
India will play as many as 130 fixtures during Apollo Tyres’ tenure. The new sponsors will be laying out approximately INR 4.5 crore per game. This is a substantial increase from the amount which Dream11 were paying to the board. It is understood that Canva and JK Tyre were also involved in the bidding process. Moreover, Birla Opus Paints were very keen to invest, but did not intend to participate in the bidding process.
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The BCCI hosted the bidding process for the jersey sponsor on September 16. This was done after the board sent an invitation for expression of interest in the deal on September 2.
However, the BCCI had made it clear in the release that gaming, betting, crypto, and tobacco brands would not be considered for the role of India’s jersey sponsors. To add to that, the Indian cricket board also mentioned that athleisure and sportswear manufacturers, banking, financial companies, non-alcoholic cold beverages, fans, mixer grinders, safety locks, and insurance companies were also not eligible to bid.
The sponsorship deal under Apollo Tyres will span over a period of three years. The brand outlasted the other two bidders for a whopping sum of INR 579 crore. Considering the matches India will play, the figure pans out to be approximately INR 4.5 crore per game. India are due to host the West Indies for a Test series starting October 2, and that would be their first stint with the new sponsor.
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